Mobiles are now everywhere and mobile-readiness is the need of the hour. As per Google, more searches happen nowadays on mobiles than on desktops. And, this gap is widening with every passing day. To help mobile users get the best experience, Google has introduced Accelerated Mobile Pages (AMP).
With AMP, developers can now build pages that can load content faster on mobile devices. By using the AMP framework, your content can be loaded much faster on mobiles, giving a great user-experience. With Google AMP, website content loads four times faster and consumes one-tenth of the internet bandwidth.
The biggest problem that content publishers face these days is to retain the readership on their websites while the page loads. A slightest of delay in loading the website can cause the readers to click away from the website. Google AMP is the solution that most certainly addresses to this risk of losing readership.
Google AMP provides more reasons for advertisers, content marketers, publishers and nearly everyone on the internet to adopt this perfect solution to reach their users on the mobile platform.
In short, AMP is a Google initiative to speed up the mobile web than ever before.